AI - The Influencer You Didn't Know You Needed

Hey there, AI enthusiasts and marketing mavens! 👋 Ready for your weekly dose of AI marketing goodness? Let's dive in!

🔥 This Week's Hot Takes: AI Marketing Edition

1. AI vs. Influencers: Who's the Real MVP? - The future of influencer marketing is a fascinating tango between humans and AI. Brands are learning to navigate these complex waters to engage audiences effectively, and influencers may soon need a digital buddy to stay relevant. Forbes

2. Generative AI: The Game-Changer of 2024 - A recent study reveals how the generative AI landscape made some seismic shifts this year, pushing businesses to adapt faster. Blink, and you'll miss another innovation! Forbes

3. Your Reluctance Is the Real Enemy - Generative AI isn't coming to steal your job—it's your hesitance to embrace it that might be the real problem. Procrastinators beware, it's time to get onboard or risk missing out on a major productivity boost. VentureBeat

4. Outdated AI Trends to Ditch in 2025 - Say goodbye to some AI marketing trends that have outlived their usefulness. Spoiler: Not every trend is worth riding until the wheels fall off. Search Engine Land

5. Anthropic's AI Agent: Less Scary, More Friendly - Forget the fear of rogue AI; Anthropic's AI agent is all about safety first. This could set the standard for more human-friendly AI development. Wired

6. ChatGPT Search Is Here - OpenAI has rolled out search capabilities for ChatGPT, allowing for more dynamic interactions. Finally, no more switching tabs just to find out what day it is. The Neuron Daily

🚒 Lisa's AI Playground: Tools I've Been Tinkering With

1. MarketMuse: A digital content powerhouse. This AI helps you optimize your content, boosting your SEO like a magician with a rabbit—except this time, the rabbit is data-driven insight. Pricing: Depends on your package, but consider it an investment in ranking supremacy.

2. Crayon AI: Competitor analysis taken to the next level. Find out what your competition's up to—because who doesn't love a little legal espionage? Pricing: Custom quotes available, so you might need to bring your best negotiation face.

3. ChatGPT Search: Imagine a virtual assistant that Googles things for you—that's basically ChatGPT Search. Great for when you need a quick answer and your hands are tied (literally or figuratively). Pricing: If you're subscribed to ChatGPT Plus, you're golden!

 💼 Industry Moves & Grooves

1. Anthropic's Safer AI Approach - Anthropic is pioneering a new wave of AI that prioritizes human safety and responsible development. For marketers, this means we might soon see fewer "rogue chatbot" headlines and more trustworthy AI. Wired

2. 2024: A Year of Generative AI Explosion - With new players and features constantly entering the field, generative AI adoption is growing at warp speed. Marketers need to stay agile to navigate these shifts effectively. Forbes

🤖 AI Whispers (That You'll Want to Shout About):

The AI influencer combo is here, and it's redefining what "authenticity" looks like in marketing. As AI-generated avatars mix with real influencers, brands need to rethink how they convey genuine experiences. This change brings new opportunities for marketers who can cleverly blend AI's scalability with the nuanced storytelling that only a human can provide. Get ready to see influencers with virtual "sidekicks" enhancing their online personas—because two heads (even if one is digital) are better than one.

📊 The Number That Made Me Spill My Green Tea:

72% of marketers surveyed expect to increase their use of generative AI in 2024, but only 15% feel "very prepared" to do so. (Forbes) That's a major confidence gap—one that screams "training opportunity" for anyone in the know...Get a confidence booster by joining me in December for my LIVE online course: AI for Strategic Content Marketing and learn to master generative AI for marketing. Readers of this newsletter get a 30% Friends and Family discount, just use code: FF30! 

💽 Your Weekend AI Marketing Read:

Check out "The Future of Influencer Marketing: How Businesses Can Navigate Human + AI" on Forbes. This article dives into the merging worlds of AI and human influence, outlining actionable strategies for marketers to leverage AI without losing the human touch. It's a must-read if you're thinking about where your influencer dollars should go next. Read it here

That's a wrap on this week's AI marketing adventures! Remember, in the world of AI and marketing, we're all students and innovators. Keep learning, keep experimenting, and don't forget to have fun along the way!

Curated with love (and a little help from my AI friends) by Lisa Peyton | AI Strategist, Marketer, and Professor

Let's connect in the digital playground: https://linktr.ee/lisapeyton

Elevate your AI marketing expertise: Join my course on AI for Strategic Content Marketing available online at Maven.com: https://maven.com/lisa-peyton/ai-for-strategic-content-marketing.