AI, Your New Marketing BFF?

Hey there, AI enthusiasts and marketing mavens! 👋 Ready for your weekly dose of AI marketing goodness? Let's dive in!

🔥 This Week's Hot Takes: AI Marketing Edition

1. The Future's Bright—and Generative!
   AI’s influence on marketing is evolving fast. The gap between traditional AI and generative AI is getting wider as marketers embrace tools that go beyond automation to create new content and strategies. Decoding this shift is critical for staying competitive in 2024. Read more

2. 2024’s Digital Marketing Crystal Ball
   According to Dept's latest survey, digital marketers should prepare for personalization and immersive experiences in 2024, powered by AI. From predictive analytics to voice search optimization, the future looks dazzling—and AI is leading the way! Read the survey

3. A World Without ‘Random Acts of AI’
   Marketers are urged to steer clear of fragmented, one-off uses of AI. Instead, integrating AI throughout the customer journey promises measurable success and better ROI. Time to say goodbye to disjointed efforts and embrace AI with purpose. Find out why

4. Generative AI: CMOs’ Best Frenemy
   CMOs need to learn some hard truths about generative AI, including its limitations. While AI can boost efficiency, relying solely on it could harm creativity. Use it wisely, and keep the human touch alive in your strategies. Learn more

5. 25 Tools to Supercharge Your Marketing
   Need some AI firepower? This list of 25 best AI marketing tools has you covered—from content creation to data analysis. Whether you're a small business or a big player, there’s a tool (or 10) here that could revolutionize your marketing game. Check out the list

🛠️ Lisa's AI Playground: Tools I've Been Tinkering With

1. Copy.ai: This tool is a wordsmith’s dream, whipping up engaging copy faster than you can say “AI!” Perfect for brainstorming taglines, emails, or blog posts when writer’s block strikes. Pricing: Free with limited features, paid plans start at $49/month. Your wallet might not do a full dance, but it’ll tap its toes.

2. Jasper: A content generation powerhouse, Jasper crafts blog posts, social media content, and even ad copy. With tons of templates, it’s like having a digital writing assistant with endless coffee refills. Pricing: Starts at $39/month for creators. Your wallet’s happy dance? More of a subtle shimmy.

3. Runway ML: Video editing meets AI with this tool. Perfect for marketers who need to create eye-popping visuals without a professional editor. It’ll help turn your video content into a high-quality production without breaking a sweat—or the budget. Pricing: Free to start, with paid features available.

4. Grammarly: Your trusty grammar sidekick. Not just for proofreading, it also provides suggestions for tone and clarity, ensuring your message hits the mark every time. Pricing: Free version available, premium plans start at $12/month. Your wallet will definitely groove to this.

5. ChatGPT Kerwin Rae’s Brand Voice and Tone Generator: This custom ChatGPT prompt helps you find the perfect brand voice. Whether you’re playful, professional, or anything in between, it’s like having a brand strategist in your back pocket. Pricing: ChatGPT is free, Kerwin Rae’s magic is priceless.

💼 Industry Moves & Grooves

1. Gen AI Gets a Reality Check
   As generative AI tools become more popular, CMOs are starting to realize that it's not all roses and unicorns. Experts advise against over-reliance on AI and instead recommend balancing AI with human creativity. Read the full breakdown

2. Marketing's AI Journey: From Random to Righteous
   Industry leaders are cautioning marketers against sporadic uses of AI. The future belongs to those who integrate AI at every stage of the customer journey, creating seamless and strategic experiences. Catch the insights

🤖 AI Whispers (That You'll Want to Shout About)

AI is no longer just the cherry on top—it’s becoming the cake itself. But, as these articles highlight, marketers need to move beyond random acts of AI and embrace a full-stack approach. From creating seamless customer experiences to predicting behavior with precision, the future belongs to those who use AI as a strategic partner, not just a tool. The takeaway? Use AI smartly, creatively, and consistently, or risk being left behind in the digital dust.

📊 The Number That Made Me Spill My Green Tea

According to Dept's 2024 survey, 80% of marketers believe AI will play a key role in improving customer experience by 2024. That’s a hefty number that underscores just how integral AI will be to crafting personalized, meaningful interactions with customers. It’s time to roll up our sleeves and get AI-savvy—customer expectations won’t wait!

🔗 Your Weekend AI Marketing Read

Don’t miss this article on the differences between traditional and generative AI in marketing. It’s a must-read for anyone wanting to understand how these two AI forces shape the industry—and how they can either complement or disrupt your strategy.

That's a wrap on this week's AI marketing adventures! Remember, in the world of AI and marketing, we're all students and innovators. Keep learning, keep experimenting, and don’t forget to have fun along the way!

Curated with love (and a little help from my AI friends) by Lisa Peyton | AI Strategist, Marketer, and Professor
Let’s connect in the digital playground: https://linktr.ee/lisapeyton

Elevate your AI marketing expertise: Join my course at https://maven.com/lisa-peyton/ai-for-strategic-content-marketing