Bots, Brands, and Bold Moves

Hey, marketing maestros and AI adventurers! 🤖✨ It’s time to spill the digital tea on this week’s hottest AI marketing stories. Get ready to laugh, learn, and maybe rethink everything you thought you knew about the future of marketing. Let’s roll!

 🔥 This Week's Hot Takes: AI Marketing Edition

1. Americans Are All About AI in Marketing... or Not
   According to a study by Washington State University, Americans have mixed feelings about AI-driven marketing. While some are intrigued by its potential to personalize experiences, others fear its creepiness factor. Read more.

2. Coca-Cola’s AI-Generated Holiday Cheer Hits the Sweet Spot
   Coca-Cola is proving AI can do more than crunch numbers with its latest AI-generated holiday ads. The creative tipping point? These campaigns are blending tech with human emotion for a heartwarming touch. Dive in.

3. Generative AI Makes Product Configurations 3D-tastic
   NVIDIA’s generative AI tools are taking product customization to a whole new dimension—literally. OpenUSD-powered configurators are letting customers visualize products like never before. Check it out.

4. Trusting AI with Big Decisions
   Forbes shares how marketers can leverage AI to build trust with high-consideration prospects. The trick? Focus on transparency and AI's ability to predict needs better than a crystal ball. Get the insights.

5. AI-Powered Search: The Next Big Thing for B2B
   MarketingProfs highlights how AI is reshaping search in the B2B landscape, making it smarter, faster, and more targeted. Say goodbye to endless Google searches and hello to AI-powered insights. Learn more.

6. Marketing Is Evolving, Not Imploding
   Forbes’ Brad Simms argues that marketing isn’t facing a reckoning—it’s undergoing a transformation. Think of AI as the ultimate makeover artist for campaigns. Read on.

🛠️ Lisa's AI Playground: Tools I've Been Tinkering With

1. EverArt AI (link): Turn your visions into stunning AI-generated art. Perfect for creating unique visuals for campaigns or social media. Pricing: Free for basic features; premium plans start at $10/month.

2. Microsoft 365 Copilot (link): A productivity powerhouse that integrates AI into your favorite Microsoft apps. From content generation to automated data analysis, it’s like having a genius intern. Pricing: Enterprise plans available upon request.

3. Kive.ai (link): Simplify creative workflows with this AI assistant for organizing, tagging, and finding media assets. Think of it as your digital Marie Kondo for content. Pricing: Free trial available; paid plans start at $15/month.

💼 Industry Moves & Grooves

1. AI Is Shaking Up Brand-Agency Dynamics
   MarketingWeek explores how AI is changing the relationship between brands and agencies. The verdict? Agencies must embrace AI or risk falling behind. Read the full story.

2. AI's Creativity Boost Gets Industry Buzzing
   AdAge makes the case for why AI might be the best thing to ever happen to creativity. Spoiler alert: It’s not replacing humans but enhancing our wildest ideas. Explore more.

🤖 AI Whispers (That You'll Want to Shout About)

This week’s news drives home an important point: AI isn’t here to replace creativity—it’s here to supercharge it. Whether it’s Coca-Cola using AI for holiday ads or NVIDIA elevating product customization, we’re seeing a blend of tech and human ingenuity that could redefine marketing as we know it. Marketers, it’s time to embrace the assistive power of AI—not fear it.

📊 The Number That Made Me Spill My Green Tea

A whopping 67% of Americans expect brands to use AI ethically, yet only 33% feel confident it will happen (Washington State University study). Trust is the golden ticket, folks. Transparency in how we use AI will make or break its adoption in marketing.

🔗 Your Weekend AI Marketing Read

HBR’s “What Sets AI-Driven Companies Apart” is a must-read. It dives into the mindset and strategies that differentiate successful AI adopters, offering actionable takeaways for marketers looking to lead the charge. Read it here.

That’s a wrap on this week’s AI marketing adventures! Remember, in the world of AI and marketing, we’re all students and innovators. Keep learning, keep experimenting, and don’t forget to have fun along the way!

Curated with love (and a little help from my AI friends) by Lisa Peyton | AI Strategist, Marketer, and Professor
Let’s connect in the digital playground: https://linktr.ee/lisapeyton

Elevate your AI marketing expertise: Join my course on AI for Strategic Content Marketing available online at Maven.com: https://maven.com/lisa-peyton/ai-for-strategic-content-marketing