🎨 DALL·E’s Downfall

I’m NO FAN of OpenAI’s DALL-E 3 for image generation and apparently, I’m not alone.

A new report shows a sizable shift away from DALL-E as one of the top image generators - FINALLY! If you’re only using OpenAI’s image generation tool you are TOTS missing the mark. More recent image generators are pumping out astounding artwork and images making those stale and predictable DALL-E images a thing of the past. So, If you're betting all your marketing chips on a single AI model, it might be time to diversify - because in this rapidly shifting landscape, today’s leader could be tomorrow’s underdog.

From AI's growing market dominance to new ad targeting options and the ongoing battle for trust, here’s your weekly roundup of the biggest moves in AI marketing.

🔥 This Week's Hot Takes: AI Marketing Edition

AI Market Share 2025: DALL·E Takes a Hit as OpenAI’s Rivals Gain Ground (VentureBeat) – The AI landscape is shifting fast, and OpenAI's once-unshakable dominance is facing challenges. According to a new report from Poe, DALL·E has seen a significant dip in market share as competitors like Black Forest Lab’s Flux family and Google’s Imagen3 gain traction in the image generation space. Meanwhile, OpenAI still leads in the chatbot race, but Google’s Gemini and Anthropic’s Claude are steadily closing the gap. As businesses demand more specialized AI solutions, the industry is headed toward a more competitive—and unpredictable—future. Marketers relying solely on OpenAI’s ecosystem may want to explore emerging alternatives to stay ahead.

The AI Content Safety Framework: A 3-Step Process for Marketers (Lisa Peyton) – AI-generated content is flooding the digital space, but how do you ensure quality and brand safety? This framework allows marketers to harness the creative power of these AI tools while protecting themselves against hallucinations and false information.

Agentic AI: The Next Competitive Frontier (Forrester) – Forget chatbots—Agentic AI is here to act on its own. This emerging AI class moves beyond passive responses, actively making strategic decisions to enhance customer experiences and drive business outcomes.

How Are B2B Marketing Teams Using AI? (DemandGen Report) – A new survey reveals that while AI adoption in B2B marketing is soaring, gaps remain in understanding its full potential. Marketers struggle to balance AI’s power with human oversight, especially in content creation and personalization.

LinkedIn Expands AI Ad Targeting Options (Social Media Today) – Marketers, rejoice! LinkedIn is rolling out AI-driven ad targeting tools that promise more precise audience segmentation. With enhanced predictive analytics, your B2B campaigns might just hit the bullseye.

How to Influence Google’s AI Overviews (MarTech) – Google’s AI Overviews are shifting SEO dynamics. Marketers must now optimize content differently, ensuring their brand stays visible in this evolving search landscape.

AI Can Predict Customer Churn, But Can It Build Trust? (CMSWire) – Predictive AI can tell you when a customer is about to leave, but that’s only half the battle. This article explores whether AI can also be used to rebuild customer trust and loyalty.

AI Models for Marketers: Battle of the AI Marketing Content Writers (Lisa Peyton) – Which AI model is the best for marketing content? I test GPT-4o, GPT-4.5, and Claude 3.7 against each other in a head-to-head showdown. Spoiler: The results might surprise you.

🧪 The Alchemist's Lab: Tools I've Been Testing

🔹 Poe – A chat AI aggregator allowing access to multiple AI text, image and video models in one place. Great for marketing teams testing different AI-generated content styles. Free with limited access; premium subscriptions available.

🔹 ChatHub – A Chrome extension that lets you compare responses from multiple AI models side-by-side. Perfect for marketers analyzing AI content quality. Free to use with paid plans available.

💼 Industry Moves & Grooves

• LinkedIn doubles down on AI-driven ad targeting, reinforcing its push for more automated and effective B2B advertising strategies. (Social Media Today)

• Forrester predicts Agentic AI will redefine marketing strategies, emphasizing automation that makes autonomous decisions to optimize campaigns. (Forrester)

🎓 AI Marketing Master Class Moment

🔹 XR/AI Pub Crawl for Marketing & Communications Professionals (LinkedIn Events) – Join me next Friday for a virtual networking event exploring the intersection of AI, XR, and marketing. Ricky Houck from Arthur.digital will provide a live demo of their new, cross-platform AI productivity tool - no headset required! If you want to stay ahead of the game in immersive tech, this is a must-attend event. RSVP on LinkedIn. 

🤖 AI Whispers (That You'll Want to Shout About)

The rise of Agentic AI is a game-changer. While traditional AI assists marketers, this new breed of AI takes action on its own. If your marketing automation strategy isn’t incorporating this shift, you might be left behind.

📊 The Number That Made Me Spill My Green Tea

🚀 73% of B2B marketers say they use AI in some capacity, yet 43% feel developing AI skills is one of their biggest challenges. (DemandGen Report) – Translation: There's a massive gap between AI adoption and AI mastery.

🔗 Your Weekend AI Marketing Read

🔹 AI Models for Marketers: Battle of the AI Marketing Content Writers (Lisa Peyton) – I put three of the leading AI content models—GPT-4o, GPT-4.5, and Claude 3.7 - through a rigorous test to determine which one delivers the best marketing copy. From blog posts to social media captions, I evaluated each model on creativity, coherence, and strategic value. The results? Some models excel at engagement, while others shine in technical accuracy. If you're wondering which AI model to trust for your content needs, this breakdown will help you make an informed decision.

That's a wrap on this week's AI marketing alchemy! Keep experimenting, keep transforming, and remember – true magic happens when we blend AI efficiency with human creativity.

Crafted with passion (and a dash of AI alchemy) by Lisa Peyton | AI Marketer, Professor, and Innovator

Let’s connect in the digital realm: https://linktr.ee/lisapeyton

💡 Exclusive Offer for Newsletter Readers! 🚀 Elevate your AI marketing expertise with my course, AI for Strategic Content Marketing: Building the Future of Engagement. Enjoy 30% off with code EARLYADOPTER30 at Maven. Stay ahead in the AI-driven marketing landscape!