Ethics, Efficiency, and AI: The Evolving Standards for Marketers

🔥 This Week's Hot Takes: AI Marketing Edition

1. Responsible AI in Martech
   GenAI is adding powerful capabilities to martech, but Forrester reminds us it's time to approach it with a sense of responsibility. From transparency to ethical guidelines, this article urges marketers to keep the humanity in AI-driven strategies. Read More

2. CMO's New AI Playbook
   According to Forbes, CMOs are now leading with AI without losing the human touch. As AI automates tasks, marketing leaders are focusing on strategies that make digital interactions feel authentic and personal. Read More

3. AI Throughout the Funnel
   CMSWire shows that AI isn’t just for attracting leads—it’s involved at every stage of the funnel. With insights at scale, marketers can optimize targeting, enhance personalization, and convert more efficiently. Read More

4. Analytics-Driven Marketing Insights
   Marketing Charts highlights how automated analytics is empowering marketers to quickly adjust strategies. The key takeaway? Automation is freeing up time for creative strategy work while delivering actionable data. Read More

5. AI Agents on Campus
   Inside Higher Ed introduces AI agents that are taking campus life by storm. Think chatbots guiding students on everything from assignments to mental health resources—a preview of what’s coming to customer experience in marketing. Read More

6. Generative AI in PR and Journalism
   Journalists and PR pros are embracing generative AI, but most aren’t talking about it. Workplace Insight reveals that while AI is doing the heavy lifting, pros still worry about credibility issues. Read More

7. Generative AI as Knowledge Workers’ Sidekick
   Generative AI is helping knowledge workers manage increasing workloads, says VentureBeat. From summarizing documents to creating first drafts, AI is helping professionals save time and energy. Read More

🛠️ Lisa's AI Playground: Tools I've Been Tinkering With

1. Checklist Prompting Technique (Forbes): This technique ensures your AI-generated content stays on point by providing a checklist of must-hit items. Perfect for creating marketing campaigns that stay on brand! Pricing: Free to try with your existing GenAI tool—no upgrade required.

2. Claude’s PDF and Image Capabilities (Tom's Guide): Claude’s latest trick allows it to view and interpret PDFs and images, making it a great assistant for content analysis and creative brainstorming. Pricing: Free, and your marketing reports just got a whole lot smarter.

💼 Industry Moves & Grooves

1. The Ethics of AI in Marketing
   Forrester’s piece on responsible GenAI sets the tone for an emerging trend in ethical AI usage. Marketers are encouraged to make transparency and responsibility a part of their AI practices—keeping the magic in marketing without compromising on trust.

2. AI-Driven Funnel Optimization
   CMSWire’s insights on AI’s role at every funnel stage reveal the tech’s versatility. The real power of AI is no longer just in attracting leads but in keeping them engaged until conversion, hinting at a new, leaner approach to funnel management.

🤖 AI Whispers (That You'll Want to Shout About)
This week’s stories paint a picture of AI as both a creative powerhouse and a calculated strategist. For marketers, this means balancing automation with a human touch is more critical than ever. As GenAI finds its way into every stage of the customer journey, there’s a golden opportunity to use AI-driven insights for better personalization—without losing the human connection.

📊 The Number That Made Me Spill My Green Tea
Did you know that 84% of PR and journalism pros use generative AI tools but rarely disclose it? This stat (Workplace Insight) is a call to action for marketers to lead by example with transparency in AI usage, as it becomes a defining factor in consumer trust.

🔗 Your Weekend AI Marketing Read
Dive into Forrester’s piece on AI responsibility in martech. It’s a must-read for marketers navigating the balance between AI-driven innovation and ethical practice. Learn why your brand's AI usage should be as trustworthy as it is cutting-edge!

That's a wrap on this week's AI marketing adventures! Remember, in the world of AI and marketing, we're all students and innovators. Keep learning, keep experimenting, and don't forget to have fun along the way!

Curated with love (and a little help from my AI friends) by Lisa Peyton | AI Strategist, Marketer, and Professor
Let’s connect in the digital playground: linktr.ee/lisapeyton

Elevate your AI marketing expertise: Join my course on AI for Strategic Content Marketing available online at Maven.com