From Empathy to Voice Agents: AI's Next Chapter in Marketing

Hey there, AI enthusiasts and marketing mavens! 👋 Ready for your weekly dose of AI marketing goodness? Let’s dive in!

🔥 This Week's Hot Takes: AI Marketing Edition

1. Meta's Orion Project and Reality Labs: What’s Next in AR and AI?
   Meta’s CTO Andrew Bosworth gave us the scoop on their Orion project and how they're blending AI with AR in Reality Labs. The goal? To seamlessly integrate AI into our everyday lives—like having an AI assistant who's always there but never in the way. Buckle up for the future!
   Full interview here.

2. Mondelez Mixes AI with Empathy: The Sweet Recipe for Marketing Success
   Mondelez is proving that AI doesn't have to feel cold and robotic. By pairing AI tools with human empathy, they’re creating marketing that resonates on a personal level. This blend of tech and heart could be the key to powerful consumer connections.
   Dive into it here.

3. Strategic AI Adoption in Marketing: The Game Plan for Success
   If you’re still wondering whether to jump on the AI bandwagon, the answer is: yesterday. MarketingProfs lays out a strategic blueprint for adopting AI, emphasizing the need for businesses to implement AI not just for automation but for smarter decisions.
   Get the strategy guide.

4. Generative AI Licensing: The New Frontier of Content Ownership
   Variety explores the wild west of generative AI and content licensing. With AI tools creating a vast amount of content, who actually owns it? Spoiler: It’s more complicated than you think.
   Check out the full report.

5. Voice Agents: Breaking Through the AI Noise
   While we’ve got chatbots down, voice agents are still finding their stride. AI needs to overcome significant hurdles—like making voice assistants sound human while providing relevant responses—to truly revolutionize how we interact with brands.
   Read more here.

🛠️ Lisa's AI Playground: Tools I've Been Tinkering With

1. Writeseed: Need AI-generated content that doesn’t sound like a robot? Writeseed's here to help. It turns a few keywords into blog posts, social media content, and more. Marketing magic without the hassle.
   Pricing: Free trial available, then $19.99/month—your wallet may not break, but your writer’s block will!

2. Lumen5: Say goodbye to tedious video creation! Lumen5 converts your articles or blog posts into eye-catching videos. Perfect for spicing up social media with AI-powered visuals.
   Pricing: Starts at $29/month—worth it for those TikTok trends.

3. Stability.ai: Your AI art generator on steroids! Stability.ai creates stunning visuals that can be used for ads, content creation, or branding. Watch your imagination come to life.
   Pricing: Free and paid options—create without limits (mostly)!

4. InVideo AI: AI-powered video editor meets marketing genius. Turn your brand's story into shareable, compelling video content, complete with voiceovers, animations, and templates.
   Pricing: Free with basic features, premium starts at $15/month—affordable, yet powerful.

💼 Industry Moves & Grooves

• Empathy-Driven Marketing with AI
  Mondelez is showing us that AI can have a heart. Their marketing approach pairs AI with deep human insights, setting a new standard for consumer engagement. Expect more brands to follow suit—AI-powered but human-centered.
  Read the Forbes article.

• Voice AI’s Growing Pains
  As voice agents struggle to meet user expectations, businesses face the challenge of fine-tuning the technology to improve accuracy and relatability. The race is on to create voice interactions that feel less robotic and more conversational.
  Explore the future here.

🤖 AI Whispers (That You'll Want to Shout About)

AI’s ability to humanize marketing efforts has taken center stage this week. Mondelez’s strategy emphasizes the importance of blending empathy with AI—imagine a future where all customer interactions feel more personal and less transactional. As AI tools evolve, they’re not just making marketing more efficient, but also more emotionally intelligent. Marketers, take note: AI is no longer just a tool for automation, it’s a tool for connection.

📊 The Number That Made Me Spill My Green Tea

50% of consumers now prefer personalized marketing messages generated by AI.
That’s right, according to MarketingProfs, half of consumers appreciate AI-driven personalization as long as it’s done right. The takeaway? Personalization is no longer optional—it’s expected.
Learn more here.

🔗 Your Weekend AI Marketing Read

Meta’s Reality Labs and the Future of AR
For a look at how AI is shaping the next generation of augmented reality, Meta’s CTO Andrew Bosworth offers a fascinating glimpse into their Orion project. This one’s a must-read if you want to stay ahead of the curve.
Read it here.

That's a wrap on this week’s AI marketing adventures! Remember, in the world of AI and marketing, we’re all students and innovators. Keep learning, keep experimenting, and don’t forget to have fun along the way!

Curated with love (and a little help from my AI friends) by Lisa Peyton | AI Strategist, Marketer, and Professor
Let’s connect in the digital playground: https://linktr.ee/lisapeyton

Elevate your AI marketing expertise: Join my course on AI for Strategic Content Marketing available online at Maven.com: AI for Strategic Content Marketing