Generative AI's Tough Love

Hey there, AI enthusiasts and marketing pros! 👋 Ready for your weekly dose of AI marketing tips, tools, and trends? Let's dive in!

🔥 This Week's Hot Takes: AI Marketing Edition

1. Unlocking Creativity with Generative AI: Discover how generative AI can spark creativity and boost efficiency in marketing workflows. It’s like having a tireless brainstorming partner that doesn’t need coffee breaks. Read more on Adweek.

2. AI Takes Over Search Marketing: Google, ChatGPT, and Perplexity are reshaping search marketing strategies. Spoiler: the key is to understand how each AI works, so your brand isn’t left in the digital dust. AdAge explains.

3. Generative AI’s Consumer Adoption: Nearly half of consumers are already using generative AI, and most of them expect to use it even more in the next five years. Marketers, take note: this isn't a fad—it's the new normal. Survey results on CCIA.

4. Do Customers Find AI Content Less Authentic?: Research shows customers might think your AI-written content lacks the personal touch. Time to add some human sparkle to those AI-generated posts. Dive into the details with NYIT.

5. 99% of Enterprises Are Getting GenAI Wrong: Ouch—99% is a rough stat. Many enterprises miss the mark on effectively using generative AI for content. Read how to be part of the savvy 1%. Insights from Forbes.

6. AI for Black Friday Social Media: AI can take the stress out of planning social media posts for big sales like Black Friday. It’s your new holiday helper, sans the ugly sweater. Tips from Plann.

7. Ads Arrive on Perplexity: AI-powered search engine Perplexity is now adding ads—brace yourselves, marketers! Here’s what it means for search marketing (and your budget). Read on TechCrunch.

🧭 Lisa's AI Playground: Tools I've Been Tinkering With

1. TeamPal: Your AI-powered team collaboration assistant. It’s like Slack meets a very organized (and very robotic) personal assistant. Practical use? Assign tasks, manage meetings, and keep everyone on the same page—without missing a beat. Pricing: Custom pricing based on team size—your wallet’s fate is unknown.

2. SaneBox: The clutter-busting hero your email inbox deserves. It auto-sorts emails so you can focus on what actually matters. Marketers, think of it as Marie Kondo for your inbox. Pricing: Starts at $7/month—not bad for daily sanity preservation.

3. DazzleAI: AI-powered PR content generation that helps you craft compelling press releases, media pitches, and branded content. Perfect for PR pros looking to streamline their workflow and boost media coverage with ease. Pricing: Basic plan starts at $10/month—powerful PR, without breaking the bank.

💼 Industry Moves & Grooves

1. PR Gets an AI Boost: The PR world has a new secret weapon: AI for streamlining mundane tasks, allowing PR pros to focus more on relationship-building and storytelling—the human stuff that matters. Forbes has the scoop.

2. AI & Consumer Perception: New findings suggest customers view AI-generated content as less authentic. Brands that want to connect emotionally with audiences might need to rethink the balance between automation and personalization. More insights on NYIT.

🤖 AI Whispers (That You'll Want to Shout About)

This week, a recurring theme has been the push-and-pull of creativity vs. authenticity in AI content. Generative AI is powerful for streamlining workflows and unlocking new ideas, but consumers are still hesitant about trusting what they perceive as “robotic” messaging. For marketers, the challenge is clear: we need to blend the efficiency of AI with the warmth of human insight. This means taking that AI-generated draft and adding the heart that only we, flawed and fantastic humans, can provide.

📊 The Number That Made Me Spill My Green Tea

99%: Yes, 99% of enterprises are misusing generative AI in their content creation. This number is a wake-up call for marketers: it’s not just about using AI; it’s about using it correctly—strategically integrating AI tools without losing the genuine connection with your audience. Source: Forbes

🖼 Your Weekend AI Marketing Read

“5 Ways to Unlock Creativity and Efficiency with Generative AI” — If you read just one article this weekend, make it this one. It’s packed with practical tips on how to get the most out of generative AI in your marketing efforts—a perfect mix of inspiration and application. Dive in on Adweek.

That's a wrap on this week's AI marketing adventures! Remember, in the world of AI and marketing, we're all students and innovators. Keep learning, keep experimenting, and don't forget to have fun along the way!

Curated with love (and a little help from my AI friends) by Lisa Peyton | AI Strategist, Marketer, and Professor Let's connect in the digital playground: linktr.ee/lisapeyton

Elevate your AI marketing expertise: Join my course on AI for Strategic Content Marketing available online at Maven.com: maven.com/lisa-peyton/ai-for-strategic-content-marketing