Too Many LLMs, Too Little Time

Selecting the right AI language model (LLM) can make or break the quality of your AI-assisted marketing content. Not that long ago, marketers had a handful of options but today there are HUNDREDS of models and keeping track has become a full-time job. In my latest co-created blog post featured below, I leverage my team of LLM superheroes to help cut through the LLM Labyrinth and outline the best LLM’s for marketing tasks along with resources to help you stay up to date.

Other updates this week include how new AI advancements like Claude 3.7 are shaking up the industry, and what ethical AI means for your brand. Whether you're looking to enhance personalization, improve automation, or future-proof your marketing, this edition has you covered.

🔥 This Week's Hot Takes: AI Marketing Edition

GPT-4.5 Is a Bust (The Neuron Daily) – The latest GPT update didn’t quite meet expectations, with minor improvements and performance inconsistencies, is it worth the HIGH price tag?

A New Generation of AIs: Claude 3.7 and What It Means for Marketers (One Useful Thing) – Claude 3.7 Sonnet is here, boasting major improvements in reasoning, contextual awareness, and cost efficiency. Marketers should take note: enhanced AI comprehension means more effective chatbots, improved content generation, and deeper customer insights.

AI Agents Are Changing How People Shop—Here’s What That Means for Brands (Harvard Business Review) – AI agents are acting as personal shopping concierges, offering consumers more control and personalization. Brands will need to adapt their marketing strategies to work with AI-driven shopping behaviors, ensuring their products are discoverable in this new landscape.

Selecting the Right LLM for Marketing Success (LisaPeyton.com) – Not all language models are created equal. This guide breaks down key factors marketers should consider when choosing an LLM, including accuracy, bias mitigation, and integration ease.

AI Agents Offer a Glimpse Into a Potentially Simplified Future (MarTech) – From handling customer queries to generating hyper-personalized recommendations, AI agents are set to revolutionize customer experiences, but marketers must prepare for a shift in engagement dynamics.

Trend of the Week: AI-Driven Experiences Take Over Events (Event Marketer) – AI-powered personalization is making events more engaging than ever. Expect customized attendee experiences, real-time content generation, and AI-curated networking opportunities.

Ethical & Responsible AI in Marketing: The Time Is Now (MarketingProfs) – As AI tools become more powerful, ethical concerns grow. Marketers need to prioritize transparency, fairness, and accountability in AI-driven campaigns.

AI-Powered Marketing: The Key to Standing Out in a Saturated Market (Rolling Stone) – Leveraging AI effectively can be the differentiator in crowded industries. Learn how top brands are using AI to enhance creativity and engagement.

🧪 The Alchemist's Lab: Tools I've Been Testing

Claude 3.7 Sonnet (Anthropic) – The latest upgrade brings better contextual understanding, making it a great tool for AI-powered customer interactions and content creation. Marketers can expect improved chatbots, smarter automation, and enhanced AI-assisted research.

💼 Industry Moves & Grooves

• AI Agents are officially a thing. Major brands are already optimizing their marketing funnels to accommodate AI-driven shopping behaviors. (Harvard Business Review)

• Event marketers are embracing AI-driven experiences. The shift toward hyper-personalization at live events is reshaping the attendee experience. (Event Marketer)

🎓 AI Marketing Master Class Moment

Content Marketers’ Crash Course: Session 4 – Learn my top tips for AI-powered content creation in my upcoming MarketingProfs session on Instant Impact: Creating AI-Driven Image Libraries and Animations for B2B Social Media. Register here: https://www.marketingprofs.com/events/content-marketers-crash-course/home/sa#session-4

🤖 AI Whispers (That You'll Want to Shout About)

AI agents are poised to become the middlemen between brands and consumers. Marketers must rethink SEO, PPC, and content strategies to ensure they remain visible in AI-curated environments.

📊 The Number That Made Me Spill My Green Tea

65% of consumers say they trust AI-driven shopping recommendations more than traditional ads. If that’s not a wake-up call for marketers, I don’t know what is. (Harvard Business Review)

🔗 Your Weekend AI Marketing Read

"Selecting the Right LLM for Marketing Success" – Choosing the right AI model is critical for marketing success. This guide helps marketers navigate the landscape of LLMs, covering accuracy, bias, and integration. (LisaPeyton.com)

That’s a wrap on this week’s AI marketing alchemy! Keep experimenting, keep transforming, and remember – true magic happens when we blend AI efficiency with human creativity.

Crafted with passion (and a dash of AI alchemy) by Lisa Peyton | AI Marketer, Professor, and Innovator

Let’s connect in the digital realm: https://linktr.ee/lisapeyton

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