When Generative AI Means Business (and Ads)

Hey there, AI enthusiasts and marketing mavens! 👋 Ready for your weekly dose of AI marketing goodness? Let's dive in!

🔥 This Week's Hot Takes: AI Marketing Edition

1. Pinterest, Microsoft & Google Join Forces for AI-Powered Ads
   Ad creativity just got a major AI upgrade! Pinterest, Microsoft, and Google all introduced new generative AI features that allow for dynamic ad copy generation across social and search platforms. Think custom ads, tailored to each user, whipped up in real-time by our favorite digital wizards. Read more.

2. How AI Is Changing Advertising as We Know It
   From personalized ads to new ways of engaging consumers, AI is bringing serious muscle to the advertising world. Advertisers can now harness machine learning to predict consumer behavior and fine-tune ad campaigns faster than ever before. Say goodbye to guesswork and hello to results. Check it out.

3. AI Adoption Is Speeding Past the Internet and PCs
   Generative AI’s adoption rate is blazing, faster than the spread of the internet or personal computers. AI is reshaping everything from business models to consumer expectations, making it a cornerstone in marketing strategy. Welcome to the future, marketers—AI’s driving the bus, and we’re just along for the ride. Full story.

4. Generative AI's Game-Changing Impact on the Enterprise
   AI isn't just playing in the marketing sandbox anymore. Enterprises are diving headfirst into generative AI, revolutionizing internal processes, customer interactions, and strategic decision-making. Marketing departments, buckle up—AI’s coming to optimize your world. Learn more.

5. Meta’s Generative AI Tackles the Movie Industry
   Meta has taken its AI game to Hollywood, developing models to generate personalized video content at scale. Could this be a sneak peek into a world where marketing isn’t just personalized, but full-on cinematic? Find out here.

🛠️ Lisa's AI Playground: Tools I've Been Tinkering With

• Personal.ai: Your very own personal assistant—powered by AI, of course. This tool remembers everything you say and turns it into searchable, usable insights. Marketing pro tip: use it to keep track of client insights and content ideas. Pricing: A free version available, premium starts at $12/month—your wallet won’t wince.

• TimelyGrader: Grading essays faster than your morning coffee brews. This AI tool speeds up grading with detailed feedback, making it perfect for marketers who run educational courses or workshops. Pricing: Starts at $9.99/month, ideal for your productivity.

• Buyer Persona Generator: Craft those customer personas like a boss. This AI tool helps marketers whip up data-driven personas to improve targeting strategies. Pricing: Available with Pro version of ChatGPT.

• Inworld.ai: Bringing characters to life with AI. Imagine creating interactive customer personas for real-time marketing simulations. Wild, right? Pricing: Custom plans available—think of it as the marketing adventure you've been waiting for.

• Replika: The AI companion you didn’t know you needed. From brainstorming sessions to casual chats, this tool can simulate conversations with your target audience or help you practice messaging strategies. Pricing: Free basic version, with premium at $7.99/month—less than your daily caffeine fix!

💼 Industry Moves & Grooves

• Generative AI Is Transforming B2B Marketing
  AI is no longer a B2C exclusive. It’s breaking into the B2B world by making customer journeys smoother and targeting more precise. Imagine automated lead nurturing campaigns that feel deeply personal, powered by AI’s insights. Learn more.

• AI Tools Are Boosting Text, Image, and Video Creation
  Why stop at text when AI can whip up stunning visuals and videos too? Marketers are using AI not only for copy but to generate entire multimedia campaigns. Visuals that pop and resonate, without the need for a full design team. Read more.

🤖 AI Whispers (That You'll Want to Shout About)

AI is advancing so fast it feels like we’re all just holding on to its coattails! But as it charges ahead, the marketing world is getting smarter, faster, and more personalized. From B2B automation to dynamic video content, AI is giving us the keys to crafting hyper-tailored experiences at scale. But here’s the kicker: It’s not just about automating—it’s about deepening the connection with your audience. The line between a personalized ad and a meaningful brand experience is blurring, and the marketers who embrace AI will be the ones creating unforgettable customer journeys.

📊 The Number That Made Me Spill My Green Tea

AI is being adopted faster than the internet itself—yep, you heard that right! According to Harvard, generative AI is being embraced at a rate that outpaces PCs and the internet. For marketers, this means there’s no time to lag behind—AI is your new best friend, whether you’re ready or not.

🔗 Your Weekend AI Marketing Read

"The Game-Changing Impact of Generative AI on the Enterprise" by Bernard Marr is a must-read. It dives deep into how generative AI is rewriting the rules for businesses, and why marketers should be paying close attention. Want to know how AI will shift the marketing landscape? Start here.

That's a wrap on this week's AI marketing adventures! Remember, in the world of AI and marketing, we’re all students and innovators. Keep learning, keep experimenting, and don’t forget to have fun along the way!

Curated with love (and a little help from my AI friends) by Lisa Peyton | AI Strategist, Marketer, and Professor
Let's connect in the digital playground: https://linktr.ee/lisapeyton

Elevate your AI marketing expertise: Join my course on AI for Strategic Content Marketing available online at Maven.com: https://maven.com/lisa-peyton/ai-for-strategic-content-marketing